7:00 am

Registration & Breakfast Buffet

Friday October 25th, 2019 - 7:00 am

7:00 am – 7:45 a.m

7:45 am

Welcome from NEW International Business Development Partners

Friday October 25th, 2019 - 7:45 am

7:45 a.m. – 8:00 a.m.

8:00 am

Opening Keynote Presentation

Friday October 25th, 2019 - 8:00 am

Canada and Mexico have been Wisconsin’s top trading partners for many years.  In 2018, our neighbors to the north and south accounted for export sales of 10.5 billion dollars.  That is just over 46% of the total amount of export sales that Wisconsin sells throughout the world.  The North American Free Trading Agreement (NAFTA) between the U.S., Canada and Mexico was put in place on January 1, 1994 and accelerating the amount of goods and services sold between the countries by removing all trade barriers.  In September of 2018, the three countries agreed to replace NAFTA with a new agreement: the United States Mexico Canada Agreement (USMCA).  That agreement has yet to be ratified by each country’s legislature. Wisconsin’s trade directors, Katy Sinnot of WEDC and Mark Rhoda-Reis of DATCP, will facilitate a discussion between representatives from each country regarding the current and proposed agreements and US Senator Ron Johnson will discuss legislative aspects of NAFTA and the USMCA.

Speaker: Julian Adem, Consulate General of Mexico, Milwaukee, WI – Mexican Trade Representative
Speaker: Wayne Robson, Consulate General of Canada, Chicago, IL – Canadian Trade Representative
Speaker: Ron Johnson, Senator
Speaker: Ngosong Fonkem, Senior Advisor – Addison-Clifton, LLC
Facilitators: Katy Sinnott (WEDC), Mark Rhoda-Reis (DATCP)

9:15 am Track - 1

A. Exporting for Beginners

Friday October 25th, 2019 - 9:15 am

You know that exporting could be very important to your growth as a company. But how do you get started? Selling your products or services in a country where the rules, currency and culture are different can be a significant challenge. The good news is that there are lots of resources to help you with all of those challenges (and others). This track will explain in detail how to get started in exporting.

Speaker: Greg Miller, International Trade Consultant
Speaker: Mike Stone, Owner and CEO of The Stone Group


9:15 am Track - 2

A. International Market Intelligence

Friday October 25th, 2019 - 9:15 am

Developing a successful international growth strategy begins with understanding where the greatest opportunities are for your business.  DATCP, WEDC & U.S. Commercial Service can call
upon a global network of market development directors based throughout the world to provide timely and relevant in-market expertise.  They understand the political, social, economic and  geographic factors that affect the demand for Wisconsin products and services around the world.

Speaker: WEDC – Stanley Pfrang
Speaker: DATCP – Ashwini Rao
Speaker: U.S. Commercial Service – Rebecca Gladen

10:15 am

Networking Break

Friday October 25th, 2019 - 10:15 am

10:30 am Track - 1

B. International Finance

Friday October 25th, 2019 - 10:30 am

In this session, attendees will learn about risk considerations in international trade such as political, commercial, exchange, documentation and regulatory. Additionally, credit considerations will be
discussed based on factors such as the type of market, product type and destination. Other topics covered will be payment terms, credit facilities and general best practices.

Speaker: John Stotz, VP Global Transaction Banking – BMO Capital Markets
Speaker: Paul Eversman, Associated Bank

10:30 am Track - 2

B. Global Supply Chain Management

Friday October 25th, 2019 - 10:30 am

This session will examine the aspects of the primary activities of distribution and inventory management, and the supporting activities of document management and procurement, which are
integral to the international trade logistics. Doing business in/with foreign markets requires consideration of different regulatory, financial, geographical, cultural and consumer requirements. This session will provide insight on how organizations obtain resources and what they need to know to control and manage logistical systems within the global value chain.


11:30 am

Luncheon & Keynote Presentation

Friday October 25th, 2019 - 11:30 am

Navigating the ever-changing landscape of Global Trade can be both difficult and rewarding. In his discussion, Wilson Jones will provide highlights of Oshkosh Corporation’s global footprint, his team’s focus on doing business the right way, challenges they have faced and some best practices the company employs to reduce risk and increase success in international markets.

Speaker: Wilson Jones, CEO Oshkosh Corporation

1:15 pm Track - 1

C. Resources for Exporting

Friday October 25th, 2019 - 1:15 pm

DATCP, WEDC & U.S. Commercial Service provide hands-on exporting assistance, tools and resources to help businesses identify and pursue global market opportunities that will work. Those resources cover creating an exporting plan, connecting businesses face-to-face with vetted buyers, and everything else that is necessary to sell Wisconsin products and services to the 96% of the world’s population that live outside the United States.

Speaker: WED – Katy Sinnott, Brad Schneider
: DATCP – Lisa Stout
Speaker: U.S. Commercial Service- Rebecca Gladen

1:15 pm Track - 2

C. International Risk Considerations

Friday October 25th, 2019 - 1:15 pm

Geopolitical and political risks management are crucial to the success of businesses that operate both domestically and internationally. The impact of any unforeseen events on an exporter’s
business is unlikely to be isolated or short-lived, and may ripple across the entire company, aggravating other types of risk all the way back to Wisconsin. Which institutions do what, including your bank, your buyer’s bank, your government, your buyer’s government and your competitors’ resources. All these factors go into decisions and pricing.  Know your options! Win ongoing sales and get paid time and time again…

Speaker: Ngosong Fonkem, Senior Advisor – Addison-Clifton, LLC
Speaker: Mike Howard, Managing Director, Central Region – EXIM Bank

2:15 pm

Networking Break

Friday October 25th, 2019 - 2:15 pm

2:30 pm Track - 1

D. Cultural Competence

Friday October 25th, 2019 - 2:30 pm

This session is designed to address the needs of today’s increasing global business environment by exploring the impact of culture on work behavior, evaluating workplace cultural scenarios, and building a practical set of tools to effectively interact across cultures in order to excel in today’s global economy.

Speaker: Leah Caceres-Lutzow, Global Education – Fox Valley Technical College

2:30 pm Track - 2

D. International E-Business

Friday October 25th, 2019 - 2:30 pm

As a B2B supplier of life science products, Promega has developed E-Business capabilities and partnerships to increase visibility and build collaborative relationships with their customers. The
international landscape is uneven, with some countries rapidly advancing while others have cultures or processes that resist automation. Learn about Promega’s successes and challenges and where they see future opportunities.

Speaker: Rick Smith, Director, Global eBusiness – Promega Corporation

3:30 pm

Networking Reception

Friday October 25th, 2019 - 3:30 pm